
Michael Hurwich
President & Founder, SPMG Global
One of the foremost pricing consultants in North America,
Michael has consulted to major Fortune 500 firms and leading
not for profit firms for the last 20 years. Ex-Deloitte Michael, is the author of The Joy of Pricing - a definitive guide to pricing
strategies and is a frequent lecturer on pricing around the world.
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Isaias Jaramillo-Rojas
Solution Strategist, Price FX
A Solution Strategist at Pricefx, excelling in optimizing pricing performance and delivering value to customers. Isaias' tailored approach, rejuvenates sales processes, enhances pricing decisions, margins, and sales outcomes while uncovering new opportunities. He firmly believes that pricing software empowers the expertise of each organization's pricing champions and builds cross-departmental trust.